The agency for heritage brands.
At Code18 Interactive, some of our most rewarding work has been with heritage brands — brands with 50, 75, even 100+ years of history behind them. We’ve worked across snack foods, personal care, publishing, and more, and we’ve learned that heritage brands don’t just have a marketing challenge. They have a story worth telling — and sometimes, the hardest part is remembering what that story is.
Your legacy is your foundation.
Heritage brands come to us for different reasons, but the underlying challenge is almost always the same: how do you honor what your brand has always been while making it feel relevant to the people you need to reach today? We’ve helped brands navigate that question in a few different ways.
When the story got lost along the way
Heritage brands that have changed hands over the years often arrive with a common problem: somewhere between the acquisitions and the rebranding cycles, the origin story got lost. The thing that made the brand special in the first place — who founded it, why, what they believed in — got stripped out in favor of something more generic. We’ve done the legwork to research and reconstruct those stories many times, and there is always something worth finding. A rich brand history, told well, is a competitive advantage that no startup can manufacture.
When it’s time for the next generation
We’ve received more than a few calls that go something like this: ‘My dad retired and I’m running things now, and I want to bring the brand into the current era.’ That generational handoff is one of our favorite engagements. It’s about more than a new website — it’s about updating the way a brand presents itself to the world while honoring the foundation that was built before you. We help new stewards of legacy brands find that balance, and we bring both the strategic thinking and the craft to execute it well.
When the startups are getting all the attention
In almost every category, there are hot new challenger brands getting press, social traction, and shelf space that used to belong to established players. The good news for heritage brands is this: authenticity cannot be manufactured. A startup can spend a million dollars trying to create the impression of heritage. Your brand actually has it. We help established brands lean into that — embracing and expressing the decades of trust, quality, and staying power that newer competitors simply cannot claim.
Let’s write your next chapter
Decades of history, earned trust, and genuine staying power are valuable assets worth protecting. Whatever brought you here — a rebrand, a generational handoff, or a competitive challenge — we’d love to help you make the most of what you’ve built.
We elevate brands.
How we support heritage brands.
Heritage brand engagements can start anywhere — a full website redesign, a brand story refresh, an SEO program, or just a conversation about where to begin. Here are the capabilities we bring most often to these engagements:
Brand Story Research & Development
Sometimes the most valuable thing we can do for a heritage brand is dig into its history and craft a compelling origin narrative. We research founding stories, key milestones, and the values that have sustained the brand over decades — and we turn that into website copy, about pages, and brand messaging that gives the brand the depth and authenticity it deserves.
Website & Landing Page Design
Your website should honor your brand’s history while presenting it with the craft and care that modern audiences expect. We take a disciplined approach to web design for heritage brands — balancing the visual language of the brand’s past with the usability and performance standards of today.
Content Marketing & SEO
Heritage brands have a natural advantage in content marketing — decades of history generate stories, and stories generate organic traffic. We develop content strategies that draw on your brand’s legacy to attract and engage new audiences, and we back it with solid SEO fundamentals to make sure that content gets found.
Digital Strategy
We develop customized digital strategies tailored to where your heritage brand is today and where you want to take it. Whether you’re managing a single brand or a portfolio of legacy properties, we build a plan that makes sense for your timeline, your audience, and your goals.
3D Product Renderings
For heritage brands with physical products, our 3D rendering services produce high-quality product visuals that work across websites, marketing materials, and retail presentations — and can be updated cost-effectively as packaging evolves.
Multi-Language Support
Many legacy brands have international roots or global reach. We have extensive experience adapting websites for different countries and languages — whether that means a single site published in multiple languages, or separate sites built on the same creative foundation but customized for each market.
Partner with us.
At Code18 Interactive, we’ve spent two decades working with brands that have spent far longer building something worth preserving. We know how to honor a brand’s history while helping it move forward — and we bring both the strategic thinking and the craft to do it well. We’re a small, owner-led team, which means when you work with us, you work with us — no handoffs, no junior staff, no surprises. Wondering what else sets us apart? Here’s why our clients choose us — and keep coming back. Ready to talk? Let’s discuss your brand.
This is what we do.
Work that works.
C.O. Bigelow
C.O. Bigelow is America’s oldest apothecary. We designed this online shopping experience as rich and rewarding as an in-person visit to their landmark store.
Price*s
Made with the classic taste of Texas, Price*s Pimiento Cheese has been a family favorite since the 1950s, and is now enjoyed from coast to coast.
