A proven agency for DTC brands.
At Code18 Interactive, we’ve spent two decades helping DTC brands grow — and we know this space well.
Three ways we work with DTC brands.
At Code18 Interactive, we’ve spent two decades helping DTC brands navigate some of the most demanding challenges in e-commerce — building audiences, converting traffic, and creating digital experiences that sell. Every DTC engagement is different. Here’s how we tend to think about them.
Growing an Established DTC Brand
If you have traction and need a digital partner to help you scale — sharper UX, stronger content, more sophisticated e-commerce capabilities — we know how to help you get to the next level. We’ve worked with established DTC brands on everything from full site redesigns to targeted SEO programs and conversion optimization, and we bring the strategic perspective to prioritize what will actually move the needle.
Finding Product/Mmarket Fit
If you’re earlier stage and still working out your audience, your messaging, and your offer, we can help you build a digital presence that tests and learns rather than overcommits. We’ve helped emerging DTC brands get off the ground with lean, well-crafted websites that establish credibility and create a foundation to build on — without betting the whole budget on a direction that might need to change.
Adding a Direct Channel
If you’re an established brand with retail distribution looking to build a DTC channel, we’ve done this many times. We understand the channel dynamics and know how to build a DTC experience that serves customers in markets where your retail coverage is thin — without creating friction with the retail partners you depend on.
We’re Here For You
Whatever stage you’re at, whatever the challenge, we’re ready to meet you there. No engagement is too early, too late, or too specific. If you’re building something, we want to help.
We elevate brands.
How we support DTC brands.
DTC brands rarely come to us with the same need twice. Some are ready for a full website overhaul. Others need targeted help with a specific challenge — SEO, content, conversion optimization — before anything bigger makes sense. Here are the services we find most relevant:
SEO & Content Marketing
Organic traffic is one of the most cost-effective growth levers for DTC brands. We develop and execute SEO strategies and content programs designed to attract the right audience — potential customers who are actively searching for what you sell. From keyword strategy and on-page optimization to blog posts, product copy, and email newsletters, we create content that builds your audience and earns their trust.
E-Commerce Platform Support
We have deep experience with WooCommerce, Shopify, and Magento, and are comfortable working within most major e-commerce platforms. Whether you need custom functionality, platform migration, performance optimization, or ongoing maintenance and support, we can help — without requiring a full redesign to get started.
Conversion & UX Optimization
Getting traffic is only half the battle. We offer UX audit services that identify the friction points costing you conversions — and provide a clear, actionable roadmap for fixing them. From navigation and product page design to checkout flow and mobile experience, we focus on the changes that measurably improve your bottom line.
Website & Landing Page Design
When the time comes for a new website or a dedicated campaign landing page, we build them from the ground up — custom, on-brand, and optimized for conversion. No templates, no shortcuts. We also design and integrate email marketing platforms like Klaviyo and Mailchimp, and build custom landing pages for product launches, promotions, and campaigns.
Partner with us.
At Code18 Interactive, we’ve spent two decades helping DTC brands grow — from emerging challengers to category leaders. We understand the specific pressures of the DTC model, and we know how to build digital experiences that address them. We’re a small, owner-led team, which means when you work with us, you work with us — no handoffs, no junior staff, no surprises. Wondering what else sets us apart? Here’s why our clients choose us — and keep coming back. Ready to talk? Let’s discuss your brand.
This is what we do.
Work that works.
UCAN
We created this WooCommerce website for UCAN, a leading-edge sports nutrition brand that is changing the game with clean energy for athletes.
Balmex Complete Protection
After undergoing a recent brand refresh and packaging redesign, we created an equally elegant WordPress website for the Balmex brand.
