A partner for media brands.
At Code18 Interactive, we have spent two decades building websites for book publishers, literary journals, and media brands of all kinds. We understand the publishing industry from the inside — our team has personal roots in magazine and music publishing — and that makes a genuine difference in how we approach the work.
We know this world.
Book publishers and media organizations have a specific set of digital needs that generalist agencies consistently underestimate — from catalog management and discoverability to the design sensibility that lets great cover art do its job. We’ve built for this industry long enough to know what those needs are, and how to get them right.
Cover-Forward Design
A great publisher website puts the books front and center. That sounds obvious, but it’s harder to execute than most designers realize. A busy layout competes with cover art; the wrong typography undermines it; the wrong grid makes a beautiful catalog look cluttered. We design publisher websites that get out of the way of the work — clean, well-organized, and built to let great books speak for themselves.
Catalog Management and Discoverability
For book publishers, keeping a website catalog current is a constant operational challenge. We offer seamless integration with your distributor’s ONIX feed, which automatically updates your book pages with the latest metadata, pricing, and availability — eliminating manual updates and reducing errors. We also leverage your existing BISAC codes to create a granular website taxonomy that helps readers discover additional titles, and generate automated retail buttons that drive traffic to your preferred booksellers.
Cost-Effective Digital Marketing
Publishing is not a high-margin business, and every marketing dollar has to earn its keep. We understand that reality, and we build digital strategies around it. From email programs that keep your readers engaged to SEO-optimized content that builds organic discoverability, we focus on delivering real value without requiring a big-agency budget.
A Personal Touch
Our team has personal experience in magazine and music publishing — which means we understand the culture, the constraints, and the creative standards of the industry from the inside. We don’t need a crash course in how publishing works. We show up already knowing, and that saves time and produces better work.
We elevate brands.
How we support publishers and media brands.
Publishing and media engagements can start anywhere — a new website, a catalog integration, an email program, or just a conversation about where to begin. Here are the capabilities we bring most often to these engagements:
Website Design for Publishers
We design and build custom websites for book publishers, literary journals, and media brands — clean, well-organized, and built to showcase your catalog and connect with readers. Every design decision is made with the work in mind.
ONIX Feed & Catalog Integration
We integrate your website with your distributor’s ONIX feed or internal catalog systems, keeping book pages automatically updated with current metadata, pricing, and availability. We also generate automated retail buttons for your preferred booksellers and build BISAC-based taxonomies that improve catalog discoverability.
Email Marketing
Email is one of the most effective channels for publishers to maintain reader relationships, announce new titles, and drive sales. We design templates, write content, and build email programs tailored to the publishing industry — from new release announcements to author newsletters and seasonal catalogs.
Book Trailers and Fundraising Videos
We produce cost-effective book trailers that build buzz ahead of publication and serve as valuable sales tools across your website and social channels. We also create fundraising videos for non-profit publishers and literary organizations.
Digital Strategy
We develop customized digital strategies for publishers and media brands at every scale — from independent literary presses to larger media organizations. Whether you need a comprehensive approach or targeted support for a specific challenge, we build a plan that works for your audience and your budget.
Content Marketing & SEO
We develop content strategies that build organic discoverability for your titles and your imprint — author interviews, reading guides, genre-specific content, and more. Backed by solid SEO fundamentals to help readers find your books before they find a competitor’s.
Partner with us.
At Code18 Interactive, we’ve spent two decades building digital presences for publishers and media brands that are as carefully considered as the work they put into the world. We’re a small, owner-led team — which means when you work with us, you work with us. No handoffs, no junior staff, no surprises. Wondering what else sets us apart? Here’s why clients choose us — and keep coming back. Ready to talk? Let’s discuss your project.
This is what we do.
Work that works.
Grove Atlantic
We created an elegant WordPress website for Grove Atlantic, a literary publisher with a rich and colorful history dating back over 100 years.
Tin House
We expanded this website for Tin House, a Portland-based publisher of award-winning books of literary fiction, nonfiction, and poetry.
