We ❤ OTC brands.
At Code18 Interactive, we’ve spent two decades working with OTC brands across skincare, oral health, sleep aids, wound healing, burn treatments, and more. We understand the regulatory landscape, the retailer relationships, and the specific challenge of communicating product benefits in a way that’s compelling to consumers and compliant with industry standards. The OTC space is complicated — and we’re comfortable in it.
Where we make a difference.
OTC brand marketing sits at the intersection of consumer engagement and regulatory compliance — and most agencies only understand one side of that equation. We understand both. Here’s where that makes a real difference.
Getting The Words Right
Writing copy for OTC products means navigating a regulatory minefield that most agencies have never crossed. Claims need to be compelling to consumers and defensible under scrutiny. Our team has spent two decades learning where the landmines are — which means we get closer to the bullseye on the first draft, reduce the back-and-forth with legal, and help you communicate your product’s benefits in ways that actually work. We’re not going to promise you that every line will sail through review. But we can promise you’ll spend less time in revision cycles than you would with an agency that’s figuring it out as they go.
Earning Shelf Space
For OTC brands, a polished and professional digital presence isn’t just about reaching consumers — it’s a signal to retailers that your brand is worth stocking. Buyers at major pharmacy and grocery chains evaluate brands partly on the strength of their digital presence. We’ve helped OTC brands create the kind of credible, well-executed websites and marketing materials that open doors to more shelf space in more locations. We also build store locator tools that connect your online presence directly to retail availability, so consumers can find your products before they leave the house.
Managing Multi-Brand Portfolios
Many OTC companies manage portfolios of multiple brands — each with its own identity, audience, and website, but all operating under shared corporate standards. We’ve managed multi-brand portfolios for some of the larger names in the OTC space, and we’ve learned how to make that work efficiently. We create reusable design systems and content frameworks that can be deployed across multiple brand properties, reducing cost and development time. And we maintain consistent corporate standards across all of them — so your brand family feels cohesive even when each brand has its own distinct personality.
We Know This Space
Whether you’re launching a new product, managing a portfolio of brands, or just trying to get your copy through legal review in fewer rounds — we’ve been there. We’re ready to help wherever you are.
We elevate brands.
How we support OTC brands.
OTC brand engagements can take many shapes — a new website, a content program, a retailer presentation, or just a conversation about where to start. Here are the specific capabilities we bring to the table:
Website & Landing Page Design
Your website should fully embrace, enhance, and elevate your OTC brand. Whether we’re creating a full brand website, a targeted campaign landing page, or a product launch microsite, we take a disciplined approach to design and messaging — ensuring every element aligns with your brand identity and meets your regulatory requirements.
Content Marketing
OTC brands have a unique opportunity to build consumer trust through educational content — problem/solution blog posts, how-to guides, ingredient explainers, and more. We create content that informs and engages your audience while staying well within regulatory guidelines. Our content marketing services also include social media content and email newsletters.
Holistic SEO
OTC brands have a real opportunity to capture organic traffic from consumers searching for symptoms, ingredients, and product categories. We develop and execute holistic SEO strategies tailored to the OTC market — technical optimization, keyword strategy, and content built to rank — while staying within the bounds of what you can credibly claim.
3D Product Renderings
In the competitive OTC market, packaging presentation matters. Our 3D rendering services produce high-quality product visuals that work across your website, marketing materials, and retailer presentations — and can be updated quickly and cost-effectively when packaging or labeling changes, without the expense of a new photo shoot.
Digital Strategy
We develop customized digital strategies tailored to your brand’s specific goals and market position — from single campaign launches to holistic strategies encompassing website, content, SEO, and more. We meet you where you are and build a plan that makes sense for your timeline and budget.
Store Locator Tools
We design and implement user-friendly store locator tools that allow consumers to check product availability at their local retailers before they leave the house. We leverage point-of-purchase scanner data from a variety of vendors to keep inventory information current and accurate.
Partner with us.
At Code18 Interactive, we’ve spent two decades earning the trust of OTC brands — navigating regulatory complexity, building retailer credibility, and creating digital experiences that connect products with the people who need them. We’re a small, owner-led team, which means when you work with us, you work with us — no handoffs, no junior staff, no surprises. Wondering what else sets us apart? Here’s why our clients choose us — and keep coming back. Ready to talk? Let’s discuss your brand.
This is what we do.
Work that works.
PediaCare
We’re helping CrossingWell Health reintroduce the PediaCare brand of medications specifically formulated to help kids feel better fast.
Sting-Kill
We created this colorful and lively website to help Sting-Kill earn its rightful place in every first-aid kit, backpack and medicine cabinet in America.
