We ❤ OTC brands.

We provide comprehensive digital marketing services tailored specifically for Over-the-Counter (OTC) brands. With years of experience in this sector, we understand the unique challenges and regulatory requirements associated with OTC products. 

Why choose us for your OTC brand?

Our team has successfully collaborated with numerous well-known national brands in skincare, oral health, sleep aids, wound healing, burn treatments, and more. Our expertise makes us the ideal partner to help your OTC brand thrive.

Digital Marketing Agency for OTC Brands
Strategic Brand Positioning

Effective positioning is crucial for OTC brands to resonate with their target market. We excel at crafting strategic positioning that highlights the unique qualities of your products, ensuring they are perceived favorably by consumers. Our approach helps build credibility and trust, enhances your brand’s appeal and fosters customer loyalty.

Compliant Copywriting

Writing copy for OTC products involves navigating complex regulatory and legal requirements. Our team has extensive experience crafting compliant copy that adheres to regulatory and legal industry standards while effectively communicating your product’s benefits. This expertise helps ensure that your website content is both compelling and justifiably sound.

Attract Organic Traffic

Content marketing is a powerful tool for OTC brands to educate and their audience. Our content marketing services are designed to generate organic traffic to your brand’s website, increasing visibility and consumer engagement. From informative “problem/solution” blog posts and compelling website copy to engaging social media content, we create content that resonates with your target audience and drives results.

Build Credibility with Retailers

One of the key benefits of partnering with us is our ability to help your OTC brand gain credibility with brick-and-mortar retailers. Our proven strategies and professional presentation can open doors to increased shelf space in more locations. By showcasing your products effectively, we make it easier for retailers to see the value in stocking your brand, ultimately expanding your market reach.

We understand the unique challenges of the OTC market.
Showcase Products with 3D Renderings

In the competitive OTC market, visually appealing product presentations are essential. Our 3D rendering services efficiently portray your products in their best light, and are a cost-effective alternative to traditional product photography. Whether used for your website, marketing materials, or retailer presentations, our 3D renderings provide a detailed and attractive representation of your products that can be easily updated for future packaging or labeling revisions.

WordPress Agency NYC

We elevate brands.

Code18 Interactive is a full-service digital agency for OTC brands based in New York City. We design and build thoughtful, creative websites that help OTC brands raise their profile and connect with customers.

Our services.

Brand websites and digital marketing for Over-the-Counter products present unique challenges and goals. We offer a variety of digital marketing services that help elevate OTC brands, including:

Website and Landing Page Design

Your website should fully embrace, enhance, and elevate your brand. Your story is unique, and your website should be too. Whether we are creating a full website for your OTC brand, or a targeted landing page for just one campaign, we take a thoughtful and disciplined approach to web design, ensuring that every element of the design and messaging aligns with your brand identity and helps tell your story.

Effective Brand Messaging

We create precise and impactful brand messaging that resonates with your target audience. By highlighting your product’s unique qualities, we help enhance brand perception and foster customer loyalty.

Store Locator Tools

We design and build user-friendly store locator tools for CPG brand websites that allow customers to check current inventory availability at their local retailers before they leave the house. We leverage point-of-purchase scanner data from a variety of vendors for this purpose.


Tailored Digital Strategies

We develop customized digital strategies that align with your brand’s objectives and market position. Based on your specific goals and circumstances, we can focus on a single campaign or product launch, or develop a holistic brand strategy encompassing everything from website design and content marketing to social media and SEO.

Regulatory-Compliant Content Marketing

Creating content for OTC brands requires careful attention to regulatory guidelines. Our experienced team crafts copy that meets all industry standards while effectively communicating your product’s benefits. We create engaging, valuable content that drives organic traffic and increases brand awareness.

3D Product Renderings

We produce high-quality 3D renderings to showcase your products from every angle. These detailed visuals are perfect for highlighting your product’s features and benefits on websites, marketing materials, and sales presentations.

Partner with us.

At Code18 Interactive, we are committed to helping OTC brands succeed with digital marketing. With our comprehensive services and support, deep industry expertise, and strategic approach, we are your ideal partner for enhancing brand visibility and credibility.  Let us help you elevate your OTC brand’s presence, attract customers, and achieve your business goals. Contact us today to learn how we can help your Over-the-Counter brand thrive.

This is what we do.

As a digital agency catering to OTC brands, we bring decades of digital marketing expertise to the table. And we do whatever it takes to make our clients shine.

Work that works.

From strategy and creative, through development and ongoing support, our talented team creates beautiful user-friendly websites that lead OTC brands to transformative growth.


We’re helping CrossingWell Health reintroduce the PediaCare brand of medications specifically formulated to help kids feel better fast.



We created this colorful and lively website to help Sting-Kill earn its rightful place in every first-aid kit, backpack and medicine cabinet in America.


Perfect partners.

We’ve worked with some of the very best Over-The-Counter (OTC) brands in the business, helping them continue to evolve and grow.
  • Bacitraycin Plus
  • Balmex
  • Dormin Sleep Aid
  • PediaCare
  • Unisom