Nurishh Lactose Free
We’re excited to be working with the Nurishh brand since the brand’s inception, helping support their mission to expand the universe of cheese alternatives for people who want a better cheese substitute.
Project notes.
Defining and articulating what sets the Nurishh brand apart from the crowd was a major goal of this project. We needed to overcome consumer preconceptions and inspire product trial.
Design notes.
Colorful, approachable, and engaging: This site won several CSS Design Awards for UI Design, UX Design and Innovation. It also received accolades for “Best Colorful Web Design” from DesignRush.
How it’s made.
Consumers need a reason to believe that this Cream Cheese Alternative is superior to than those they may have tried before. One key to that is to explain how it is made in a friendly, approachable way. We created an illustrated explainer that highlights the brand’s key point of differentiation without coming across as “too science-y.”
