BlueSky Outdoor
Based in Palo Alto, California, BlueSky Outdoor offers high-end outdoor furniture and shade solutions for discerning homeowners, trade professionals, and outdoor commercial spaces.
Brand refresh.
Along with the new website, we also created a new logo for BlueSky Outdoor. Elegant typography and soothing colors reflect their upmarket positioning, while the optional logo mark evokes a fluttering canopy in a gentle breeze.
Shoppable images.
We created an Outdoor Inspiration Gallery featuring stunning outdoor spaces to help users visualize their perfect retreat. Images feature in-context hotspots that link to the relevant product detail pages for easy ordering.
Multiple lead generation funnels.
Many products carried by BlueSky Outdoor are only available via special order. We created a custom product configurator and a ‘Request A Quote’ tool, both of which greatly simplify the ordering process. Additionally, we set up a separate Trade Program page to generate B2B leads, which are a big part of BlueSky’s business model. Lastly, we integrated the site with CallRail to track lead attribution from the website, Google Ads, and other sources, providing a 360° view of lead generation.
