C.O. Bigelow Face Care Collection

C.O. Bigelow is America’s oldest apothecary, and the makers of a world-renowned line of skincare products. We made this landing to page to help promote the launch of a new Face Care line.

Honest ingredients.

Proven formulas super-charged with active apothecary ingredients—that’s the C.O. Bigelow way. We included details about the key active ingredients used in each Face Care product in order to help consumers understand the benefits of each.

An ideal regimen.

The C.O. Bigelow Face Care line offers ‘Mix & Match’ formulas that allow consumers to create the personal regimen that works best for them. We offered clear explanations of when and how to use each product, as well as what type of skin each is best suited for.

Driving traffic and sales.

Combined with other marketing efforts, such as social, e-mail, a home page takeover, and more, this landing page helped to drive considerable traffic to the C.O. Bigelow e-commerce site. Not only did several products in the Face Care collection become instant best-sellers, but other products under the overall brand umbrella enjoyed sales bumps as well.

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