Dormin
As America’s original night-time sleep aid, Dormin has been helping people get a full, good night’s sleep since 1950. We created this website to help boost this noteworthy, but relatively low-profile brand.
Sleep tips.
The ‘Sleep Tips’ blog on the Dormin site offers a wealth of information about insomnia and how to deal with it. For many consumers, using a sleep aid is considered a last resort, so this information helps them decide what’s right for them.
Purchasing options.
Though Dormin enjoys national distribution through a number of major and independent retailers, it still may be difficult to find in some markets. So we used WooCommerce to enable DTC sales for the first time in the brands’ history.
An American original.
As the first trademarked OTC sleep aid brand in the United States, Dormin has earned a dedicated following ever since for one simple reason: It works. Originally marketed under the slogan, “Rest Assured…with Dormin,” it was promoted in the 1950s in publications such as LIFE Magazine as “The Safe Sleeping Capsule” that would provide “a gentle, reliable nudge into the welcoming arms of Morpheus.” We leaned into this legacy by including vintage packaging and advertising art on the website.
