GoGo squeeZ

GoGo squeeZ is America’s leading brand of squeezable fruit snacks for kids. We created this WordPress site to showcase the brand’s promise, personality, and products in a fun and approachable way.

A flexible platform.

In the beginning, GoGo squeeZ was all about applesauce pouches. But as the brand grew, so did the product offerings. This site served as a flexible and robust platform for introducing a number of new products lines and brand extensions.

A global brand.

The GoGo squeeZ brand enjoys a global distribution footprint, so we built this site for maximum flexibility in terms of product ranges and varieties. We then created custom versions of the website for six different countries and languages.

A rich and colorful brand universe.

Nearly every page of the GoGo squeeZ website contained animated elements, to underscore the lightness and joy at the heart of the brand. At the same time, we were careful to create a clear separation between the GoGo universe, populated by animated characters, and the ‘real world’ populated by humans. The two worlds are complimentary, but never interact.



Product Lines