GoGo squeeZ Sweepstakes
GoGo squeeZ partnered with Walt Disney World Resort for a successful ‘Trick or squeeZ Sweepstakes’ promotion in order to encourage families to offer healthier snacks to kids on Halloween.
Viral success.
To facilitate sweepstakes entries and social media sharing, we used the ViralSweep platform. The result was over 85,000 total entries, including over 48,000 posts and shares across social media platforms.
New subscribers.
In addition to the significant amount of viral sharing across social networks, the sweepstakes also yielded over 8,000 new subscribers for the brand’s email marketing list, extending the value of the promotion.
Design notes.
We had fun creating animated ghosts and witches for this landing page, based on the GoGo squeeZ character universe. The landing page also prominently featured four limited edition GoGo pouch designs created by the brand specifically as a tie-in for this promotion.
