Amazon account management.
At Code18 Interactive, we manage Amazon accounts for consumer brands — handling the listing optimization, PPC campaigns, storefront design, and ongoing account management that keeps your products visible, competitive, and profitable. Amazon is a demanding platform, and doing it well requires constant attention. We provide that attention so you don’t have to.
Amazon is more than a sales channel.
For consumer brands, Amazon is the largest product search engine on the planet — and one of the most valuable market research tools available. Managed well, your Amazon presence does three things at once: it drives sales, it builds brand awareness, and it tells you things about your customers and your category that no other channel can. We help consumer brands capture all three.
Amazon As A Test Kitchen
One of the most underutilized advantages of Amazon is how quickly and inexpensively it lets you test. Different product titles, price points, images, and messaging can be A/B tested in real time against millions of active shoppers — generating market research data that would cost a fortune to replicate anywhere else. For a new brand or a brand launching a new product, Amazon isn’t just a sales channel. It’s the most accurate, most affordable product/market fit tool available. We know how to use it that way.
SEO and PPC Working Together
On Amazon, organic search rankings and paid advertising are deeply interconnected. A well-managed PPC campaign doesn’t just drive sales — it generates the sales velocity and keyword relevance signals that improve your organic rankings over time. And strong organic rankings reduce your dependence on paid ads. We manage both together, with a strategy built around maximizing profitability and ROAS, not just ad spend.
A Billing Model That Works In Your Favor
Most Amazon agencies charge a percentage of your ad spend — which means their revenue grows when your spend grows, regardless of whether that spend is efficient. We charge for our time, not your spend. That aligns our interests with yours: we want your campaigns to be as efficient as possible, and we want your account to reach the point where it runs well with minimal intervention. When a mature campaign hits auto-pilot, your costs with us decrease and your profitability increases.
Beyond Amazon
Amazon is our primary focus, but we can apply the same approach to Walmart, Instacart, and other marketplaces where your products are sold — one agency, multiple platforms.
This is what we do.
Our Amazon account management services.
A well-managed Amazon account requires attention across several interconnected areas. Here’s what we handle:
Listing Optimization
We optimize your product titles, bullet points, descriptions, and backend keywords to maximize visibility in Amazon search results and conversion rates on your product pages. Every element is crafted to serve both the algorithm and the shopper.
A+ Content & Brand Storefront
We design and build A+ Content for your product pages and custom Brand Storefronts that tell your brand story and showcase your full catalog. These are among the highest-impact investments you can make in your Amazon presence — they improve conversion rates and build brand equity with every shopper who lands on your page.
PPC Campaign Management
We build, manage, and continuously optimize Sponsored Products, Sponsored Brands, and Sponsored Display campaigns. Our approach is data-driven and efficiency-focused — always working toward the right balance of visibility, sales velocity, and profitability.
Keyword Research & SEO
We conduct thorough keyword research to identify the terms your customers are actually searching for, and integrate those terms strategically throughout your listings and campaigns. Strong keyword coverage is the foundation of everything else.
Account Management & Reporting
We handle the day-to-day management of your Seller Central account — monitoring performance, managing inventory alerts, responding to account issues, and providing regular reporting that tells you clearly what’s working and what needs attention.
Product Launch Support
Launching a new product on Amazon requires a coordinated strategy across listings, keywords, advertising, and pricing. We plan and execute new product launches designed to build early sales velocity and establish organic ranking as quickly as possible. We also help establish early review velocity, including enrollment in Amazon’s Vine program, which is one of the most important factors in a new listing’s long-term success.
Partner with us.
At Code18 Interactive, we bring two decades of consumer brand expertise to every Amazon engagement — which means we understand your brand, your category, and your customer as well as we understand the platform. We charge for our time, not your ad spend, so our incentives are always aligned with yours. We’re a small, owner-led team, which means when you work with us, you work with us — no handoffs, no junior staff, no surprises. Wondering what else sets us apart? Here’s why our clients choose us — and keep coming back. Ready to talk? Let’s discuss your Amazon account.