Google Ads & PPC management.
At Code18 Interactive, we manage Google Ads campaigns for consumer brands — paid search, display network, and everything in between. We take a data-driven, obsessively hands-on approach: starting small, optimizing relentlessly, and scaling what works. And we charge for our time, not your ad spend, which means our interests are always aligned with yours.
How we’re different.
Most Google Ads & PPC Management agencies look and act the same: percentage-of-spend billing, automated recommendations blindly followed, and campaigns that run on autopilot while the fees keep coming. We do things differently. Here’s what that looks like in practice.
We Follow The Data
Google’s automated recommendations are designed to maximize Google’s revenue, not yours. Broader match types, higher bids, more spend — that’s what Google wants. We look at your actual data, make decisions based on what’s driving real results, and push back on anything that serves the platform more than it serves you. It’s a more hands-on approach, but it’s the approach that actually works.
Obsessively Attentive Management
We are not a set-it-and-forget-it operation. Every campaign we manage gets close, consistent attention — detailed weekly reports, regular optimizations, and a clear picture of what’s working and what isn’t. We start new campaigns conservatively, optimize and iterate until we see strong performance, and then scale deliberately. That measured approach produces better results and wastes less of your budget in the early stages. No surprises, no wasted spend, no excuses — just close attention and clear communication every step of the way.
Don’t Overlook The Display Network
Paid search gets most of the attention in Google Ads, but the Google Display Network is one of the most underrated tools in digital advertising right now. Most brands have moved away from it, which means there’s a massive amount of display inventory available at very low cost. We think it’s a great opportunity for consumer brands looking to build awareness efficiently, and worth a conversation.
A Billing Model That Works In Your Favor
We charge for our time, not a percentage of your ad spend. That means we have no financial incentive to increase your budget beyond what actually makes sense for your business. As campaigns mature and require less active management, your costs decrease and your profitability increases.
This is what we do.
Our Google Ads & PPC management services.
Google Ads can accomplish a lot of different things depending on your goals. Here’s what we handle and how we think about each:
Paid Search Campaigns
We build and manage Google Search campaigns that put your brand, product, or service in front of people who are actively looking for what you offer. Keyword research, ad copy, bid strategy, match types, negative keywords — we handle all of it, with a focus on driving qualified traffic at the most efficient cost possible.
Display Network Campaigns
We design and manage Google Display Network campaigns for brands looking to build awareness efficiently. With vast inventory and low CPMs, the display network is an underutilized channel for consumer brands — and we know how to use it well. Creative, targeting, and placement optimization all handled.
Campaign Audits
Already running Google Ads but not sure if you’re getting the most out of them? We offer free audits of existing campaigns — a no-obligation review of your current setup, performance, and opportunities for improvement. It’s a good way to start the conversation and get a clear picture of where things stand. Even small improvements can make a meaningful difference in performance and cost efficiency.
Conversion Tracking & Attribution
Accurate attribution is one of the hardest problems in paid search, and one of the most important. We set up and manage conversion tracking — including tools like CallRail that can track phone calls that originate from ad clicks — so you know as precisely as possible what your campaigns are actually delivering. We’re honest about the limitations of attribution in today’s environment, and skilled at getting as close to the truth as the data allows.
Keyword Research & Strategy
We conduct thorough keyword research to identify the terms your target audience is actually searching for, and build campaign structures designed to capture that intent at the right stage of the buying journey. Keyword strategy is the foundation of everything else in paid search, and we treat it that way.
Reporting & Ongoing Optimization
Every campaign we manage comes with detailed weekly reporting and regular optimization cycles. We track the metrics that matter for your specific goals — ROAS, CPA, conversion rate, impression share — and make data-driven adjustments to keep performance moving in the right direction.
Partner with us.
At Code18 Interactive, we manage Google Ads campaigns for consumer brands with the same care and attention we bring to everything else we do. We follow the data, we push back on what doesn’t make sense, and we stay close to every campaign — not just at the beginning, but throughout. We charge for our time, not your ad spend, because we want the same thing you want: campaigns that perform efficiently and improve over time. We’re a small, owner-led team, which means when you work with us, you work with us — no handoffs, no junior staff, no surprises. Wondering what else sets us apart? Here’s why our clients choose us — and keep coming back. Ready to talk? Start with a free audit of your current campaigns.