The Food & Beverage agency.
At Code18 Interactive, we work with food and beverage brands that are serious about their digital presence — beer, spirits, soft drinks, functional beverages, specialty foods, and more. We understand that for most of these brands, the website isn’t a store. It’s a story. And the story has to be good enough to make someone reach for your product the next time they’re standing in front of a shelf.
Where we make a difference.
Food and beverage brand marketing has a few demands that generalist agencies consistently underestimate. Here’s where we focus.
Brand Story First
For beer, spirits, and beverage brands, the website’s primary job is to tell the story — who made this, why, what makes it worth choosing over everything else on the shelf. That’s a different brief than most web projects, and it requires a different kind of thinking. We’ve spent two decades crafting brand narratives and digital experiences that make a brand feel real, distinctive, and worth seeking out.
Earning Shelf Space
A polished, professional digital presence signals to buyers at grocery chains, specialty retailers, and liquor stores that this is a brand worth stocking. We’ve helped many brands build the kind of credible online presence that opens retail doors — and we understand the specific visual and messaging standards that make buyers pay attention. We also build store locator tools that connect your website directly to retail availability, so customers can find your products before they leave the house.
Visual Craft
Food and beverage is one of the most visually demanding categories in marketing. Packaging, lifestyle imagery, and product presentation have to work together to create desire — and on a website, that means every design decision matters. We bring both the design sensibility and the technical capability (including high-quality 3D product renderings) to make your brand look as good online as it does on the shelf.
Let’s Tell Your Story
Every great food or beverage brand has a story worth telling — and a digital presence worth building. Whatever stage you’re at, we’re ready to help you get there.
We elevate brands.
How we support food and beverage brands.
Food and beverage engagements can start anywhere — a new website, a brand story refresh, an SEO program, or just a conversation about where to begin. Here are the capabilities we bring most often to these engagements:
Website Design
We design and build custom websites for food and beverage brands — clean, visually compelling, and built to tell your brand story. Whether you’re a craft brewery, a spirits label, a functional beverage startup, or a specialty food brand, we create websites that make your brand feel as good online as it does in person.
Brand Story & Content Marketing
We develop brand narratives, website copy, and content strategies that communicate what makes your product worth choosing. For food and beverage brands, that often means origin stories, ingredient sourcing, sustainability practices, and the people behind the product — told in ways that resonate with both consumers and retail buyers.
Email Marketing
Email is one of the most effective channels for food and beverage brands to build a loyal audience, announce new products, and stay top of mind between purchase cycles. We design templates, write content, and build email programs tailored to your brand’s voice.
Store Locator Tools
Store locator tools are essential for food and beverage brands with retail distribution — and we have extensive experience implementing and customizing them. We’ve worked with most of the major platforms, including Destini Locators, SmartCommerce, and MikMak, and we know how to integrate them seamlessly into your website and match them to your brand.
3D Product Renderings
High-quality 3D renderings of your packaging and products — perfect for your website, retailer presentations, and marketing materials. Cost-effective to produce and easy to update when packaging or labeling changes.
SEO & Digital Strategy
We develop customized digital strategies for food and beverage brands — from targeted campaign support to holistic approaches encompassing website, content, and SEO. We focus on approaches that build organic discoverability and deliver real value for your marketing budget.
Partner with us.
At Code18 Interactive, we’ve spent two decades working with consumer brands across food, beverage, and beyond. We understand the category, the retail channel, and what it takes to build a brand that earns its place on the shelf. We’re a small, owner-led team, which means when you work with us, you work with us — no handoffs, no junior staff, no surprises. Wondering what else sets us apart? Here’s why our clients choose us — and keep coming back. Ready to talk? Let’s discuss your brand.
This is what we do.
Work that works.
Good Foods
Good Foods makes dips that spark joy and bring people together. With colorful imagery and subtle animations, we made sure their website does the same.
Price*s Pimiento Cheese
Made with the classic taste of Texas, Price*s Pimiento Cheese has been a family favorite since the 1950s, and is now enjoyed from coast to coast.
