Shopify design & development.
At Code18 Interactive, we’ve spent two decades building websites and e-commerce experiences for consumer brands — CPG, food and beverage, DTC, beauty, and more. Shopify is one of the platforms we work with, and for the right brand in the right situation, it’s an excellent choice. We bring the same consumer brand expertise to Shopify that we bring to every engagement — and we’re honest about when it’s the right fit and when it isn’t.
Shopify vs. WooCommerce
Most brands face this question at some point. Both platforms are excellent, and the right choice depends on your budget, your technical resources, and how much control you want over your digital infrastructure. The short version: Shopify is hosted — they manage the infrastructure, security, and updates. WooCommerce is self-hosted, meaning you own and control the platform entirely. We work with both and can help you think it through.
Getting Started Quickly and Affordably
For consumer brands that are just getting started — testing a new product, building an initial DTC presence, or exploring a new market — Shopify’s pre-made themes offer a fast, affordable path to a professional e-commerce store. Custom design and development can come later, once the brand and the market are proven. Keeping costs lean in the early stages is often the smartest move for an emerging CPG or DTC brand, and Shopify makes that easy. And if the brand takes off and you need more customization down the road, migrating to a custom solution is always an option — we can help with that too.
A Checkout Experience Customers Trust
Shopify’s standard checkout is widely considered the best in e-commerce — fast, intuitive, and familiar to millions of shoppers. For consumer brands where the transaction experience matters as much as the brand experience, that’s a real advantage. Their Shop app also gives customers a seamless post-purchase experience at no additional cost.
One Thing To Keep In Mind
Shopify is a subscription-based platform, and the costs can add up. Many features that come standard with WooCommerce — or that we can build custom — require purchasing third-party apps on Shopify. These per-app fees are easy to underestimate. We always help clients build a realistic picture of ongoing costs before committing to the platform.
The Right Platform For Your Brand
Not every consumer brand needs the same e-commerce solution. We work across Shopify and WooCommerce and bring a brand-first perspective to every recommendation — which means you get the platform that actually fits your business, not the one we happen to prefer.
We elevate brands.
Our Shopify services.
Whether you’re launching a new Shopify store, redesigning an existing one, or just need ongoing support and management, we’re here to help. Here’s what we offer:
Custom Shopify Theme Design
We design custom Shopify themes from the ground up for consumer brands that want a distinctive online presence rather than an off-the-shelf look. Every design decision is made with your brand identity and your customers’ experience in mind.
Shopify Theme Customization
Working with an existing Shopify theme? We customize and extend it to better match your brand — adjusting layouts, typography, colors, and functionality to create a more polished and on-brand result without a full custom build.
Custom Development & Functionality
Need features that go beyond a standard theme? We develop custom Shopify functionality for consumer brands — from specialized product pages and collection layouts to third-party integrations and custom app configurations.
Ongoing Shopify Management
We provide ongoing management and support for Shopify stores — handling updates, adding new products or pages, troubleshooting issues, and keeping your store running smoothly so you can focus on your brand.
Platform Migration
Thinking about moving to Shopify from another platform, or considering a switch to WooCommerce? We can help you evaluate the options, plan the migration, and execute it cleanly — minimizing disruption and preserving your SEO equity.
Digital Marketing for Shopify Stores
A great Shopify store is only as effective as the marketing driving traffic to it. We offer SEO, content marketing, and email marketing services tailored to consumer brands on Shopify — the same services we provide across all our e-commerce engagements.
Why choose us?
At Code18 Interactive, we bring two decades of consumer brand expertise to every Shopify engagement — and that’s the difference. Unlike agencies that lead with the platform, we lead with the brand. We understand CPG, DTC, food and beverage, beauty, and the specific demands those categories place on a brand’s digital presence. We’re a small, owner-led team, which means when you work with us, you work with us — no handoffs, no junior staff, no surprises. Wondering what else sets us apart? Here’s why our clients choose us — and keep coming back. Ready to talk? Let’s discuss your brand.
This is what we do.
Work that works.
Little Cheese Boutique
This cheerful Shopify gift shop celebrates Wisconsin cheesemaking heritage with signature apparel and merch. We created the brand identity and logo too.
UCAN
We created this e-commerce website for UCAN, a leading-edge sports nutrition brand that is changing the game with clean energy for athletes.
