Good Foods
Based in Pleasant Prairie, Wisconsin, Good Foods Group is an innovative maker of fresh, packaged guacamole and bold, flavorful dips. The company is a rising category leader in Fresh Prepared Foods.
Ingredient forward.
The innovative High Pressure Packaging system that Good Foods uses ensures that only fresh, craveable ingredients go into the products they make. We leveraged colorful ingredient imagery and subtle animations throughout the website to emphasize this important differentiator. The result is a website that feels as fresh and vibrant as the products themselves.
Double duty.
Good Foods serves two very different audiences — consumers and foodservice buyers — and previously ran separate websites to reach them. We merged them into a single unified experience, giving the foodservice section its own distinct presence while keeping it unmistakably part of the same brand. Now both audiences can easily find what they need.
Share-worthy recipes.
From lazy Sundays to big celebrations, Good Foods dips take the stress out of hosting and put the joy back in sharing. We created a colorful, fun, and extensive recipe section for the site to drive customer inspiration and engagement. Extensive filtering tools and thoughtful taxonomy choices make the recipe library very user-friendly and a joy to browse.
