Proraso X Murder On The Orient Express

Italian shaving brand Proraso partnered with the movie Murder On The Orient Express movie and the bags/accessories company Billykirk on a successful “Murder Mystery” sweepstakes promotion.

Viral success.

To facilitate sweepstakes entries and social media sharing, we used the ViralSweep platform. The result was over 37,000 total entries, including over 26,000 posts and shares across social media platforms.

Design notes.

We leveraged a wealth of creative assets from both Proraso and 20th Century Studios to create a visually rich landing page that matched the luxurious vibe of both the move and the Proraso brand.

Get the look, and buy the kit.

The micro-site included ‘how-to’ videos from Master Barber Michael Harr to teach people how to achieve epic looks inspired by the characters in the movie. And it also offered a limited edition dopp kit designed by Billykirk, and loaded with Proraso products. The result was a fully immersive 360° brand immersion that was engaged consumers on multiple levels.